Innovation Predictions 2008

It's All About Me

"Identity" replaces "experience" as the next big concept in design and media thinking. People create their own identities interacting with products and services. The notion of a consumer experience is a more passive way of thinking. It's so 20th century. Identity gets the buzz in '08.

Hang On to the Good Stuff

"Longevity" replaces "sustainability" as a core concept for the green thing. Just hanging on to that expensive, fancy car does more to help the planet than recycling stuff again and again. Or so the marketing argument will go.

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