Engaging User Creativity: The Playful Experience

“Satisfying the desire to play can be integral in determining the success or failure of a digital product or service.”

The Elements of Playful
-Branding
-Playful Engagement
-Social Interaction
-Sharing
-Customization

Measuring Playability
-lots of small rewards and positive feedback for taking action
-no negative consequences for experimentation
-the ability to take someone else’s work and build on it
-frivolous interaction

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